Press Releases That Influence AI Results
Search no longer just ranks pages. It answers questions, and it answers them from cited sources. We place earned media strategically so it shapes how AI, LLMs, and search engines describe your brand, in the exact moment someone asks.
PR built for how discovery actually works now.
When a customer asks an AI assistant about your category, the answer is assembled from trusted sources. We earn and place that coverage deliberately, so the story the machines tell is the one you wrote.
How we shape the signal.
Narrative Strategy
Define the story before placing it. We build the narrative architecture that turns your brand into a category answer.
Press Release Development
Newsroom-grade releases, built to be quoted and cited. Structured for both journalists and the language models that index their work.
Earned Media Placement
Wire services and outlets AI and search already index. Every placement is chosen for reach and for the systems that will surface it later.
AI Visibility Shaping
Structured around buyer questions. We engineer coverage so that when someone asks an LLM about your space, your brand is part of the answer.
Authority Reinforcement
Cited signals that compound. Each placement adds to a growing body of evidence that positions your brand as the authoritative source.
Every placement works twice.
Anyone can send a press release. We engineer earned media to be found, cited, and repeated by the systems now between your brand and your buyer. Every placement works twice - for the human who reads it and the model that cites it later.
Coverage, engineered.
A $10K buy-in, covered by the press and indexed by the machines.
Coverage engineered for reach and citation. Placed across wire services and outlets that AI models and search engines already trust.
Read the Release