Case Study  /  Paid Media

Zahira Domenech
15.1x return, engineered.

A paid media engine that turned $8,520 in ad spend into $137,125 in course revenue.

Start a Project Back to All Work
15.1x
Return on ad spend
$137,125
In course revenue generated
$8,520
Total ad spend
The Challenge

Spend that had to return revenue.

A course creator, not a vanity account

Zahira Domenech is a self-help and personal-development influencer with a real course product. She did not need more impressions. She needed her ad spend to actually return revenue.

The goal was profitable, scalable course sales, not vanity reach. Every dollar of budget had to be accountable to a sale, and the program had to be able to grow without the economics falling apart.

The Approach

A paid media engine built to convert.

Built around the offer

PMG built a paid media engine around the course offer. Tight audience targeting put the campaign in front of the people most likely to buy, and creative was built to convert on the course rather than to chase raw traffic.

From there it was continuous optimization toward return on ad spend, not impressions. The program was tuned to the metric that actually matters to a course business: revenue earned for every dollar spent.

The Result

Every dollar returned roughly fifteen.

Six figures, with headroom

The engine produced $137,125 in revenue on $8,520 in spend, a 15.1x return on ad spend. Six figures of course revenue, delivered efficiently, with headroom to keep scaling.

  • 15.1x return on ad spend
  • $137,125 in course revenue generated
  • $8,520 in total ad spend
  • Every dollar of budget returned roughly fifteen, with room to keep going
Want results like these?

Turn ad spend into real revenue.

If your budget should be returning revenue, not just impressions, let us build the paid media engine that gets you there.

Start a Project See More Work