/* ============================================================
     PMG - CINEMATIC EDITORIAL NOIR v3
     Awwwards-contention pass over v2.
     ADDED craft: bespoke state-aware cursor, kinetic type (SplitType),
     big-display hero, magnetic buttons, press states, scroll-velocity
     coupling, count-up stats, animated film grain, focus-visible,
     marquee mask + velocity coupling.
     Fraunces (serif display) + Oswald (UI/labels) + system-ui (body).
     Orange #F1420B / Teal #2A93C1. Bespoke imagery in /assets/img/.
     ============================================================ */

  :root {
    --orange: #F1420B;
    --teal: #2A93C1;
    /* CLEAN 2-stop gradient only. No muddy midtones. */
    --grad: linear-gradient(96deg, #F1420B 0%, #2A93C1 100%);

    --black: #000000;
    --ink: #060607;
    --panel: #0b0b0c;
    --white: #ffffff;
    --grey: #7F7F7F;
    --grey-30: rgba(255,255,255,0.14);
    --hair: rgba(255,255,255,0.09);
    --hair-strong: rgba(255,255,255,0.16);

    /* modular scale ~1.30 - bigger, more confident jumps */
    --fs-label: 0.72rem;
    --fs-sm: 0.94rem;
    --fs-base: 1.08rem;
    --fs-lg: 1.4rem;
    --fs-xl: clamp(1.7rem, 2.6vw, 2.6rem);
    --fs-2xl: clamp(2.4rem, 4.4vw, 4rem);
    --fs-3xl: clamp(3.4rem, 7.4vw, 6.6rem);
    --fs-display: clamp(4rem, 13vw, 13rem);
    /* big display hero: fills lower two-thirds */
    --fs-hero: clamp(4.5rem, 12vw, 11rem);

    --ls-label: 0.36em;
    --ls-label-tight: 0.2em;

    --gutter: clamp(1.4rem, 5vw, 7rem);
    --maxw: 1560px;

    --ease: cubic-bezier(0.22, 1, 0.36, 1);
    --spring: cubic-bezier(0.34, 1.56, 0.64, 1);
  }

  * { margin: 0; padding: 0; box-sizing: border-box; }

  html { -webkit-font-smoothing: antialiased; }
  /* Lenis handles smoothing; native fallback if JS absent */
  html:not(.lenis) { scroll-behavior: smooth; }

  /* HIDE NATIVE SCROLLBAR (client fix 7) - Lenis drives smooth scroll, so the
     native bar is redundant. Scrolling stays fully functional. */
  html { scrollbar-width: none; -ms-overflow-style: none; }
  html::-webkit-scrollbar, body::-webkit-scrollbar { display: none; width: 0; height: 0; }

  body {
    background: var(--black);
    color: var(--white);
    font-family: system-ui, -apple-system, "Segoe UI", Helvetica, Arial, sans-serif;
    font-weight: 400;
    line-height: 1.6;
    overflow-x: hidden;
    letter-spacing: 0;
  }

  /* =========================================================
     ANIMATED FILM GRAIN (fix 8)
     Two stacked noise plates cross-fade + drift so the grain
     reads as moving film, not a static texture overlay.
     ========================================================= */
  .grain {
    position: fixed; inset: -50%;
    pointer-events: none;
    z-index: 200;
    opacity: 0.05;
    mix-blend-mode: overlay;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
    background-size: 180px 180px;
    animation: grainShift 0.6s steps(6) infinite;
    will-change: transform;
  }
  @keyframes grainShift {
    0%   { transform: translate(0, 0); }
    16%  { transform: translate(-4%, 3%); }
    33%  { transform: translate(3%, -5%); }
    50%  { transform: translate(-6%, 2%); }
    66%  { transform: translate(5%, 4%); }
    83%  { transform: translate(-3%, -3%); }
    100% { transform: translate(0, 0); }
  }
  @media (prefers-reduced-motion: reduce) {
    .grain { animation: none; }
  }

  ::selection { background: var(--orange); color: var(--white); }

  a { color: inherit; text-decoration: none; }

  .wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gutter); }

  /* =========================================================
     FOCUS-VISIBLE (fix 9) - keyboard users never lose the affordance
     ========================================================= */
  a:focus-visible, button:focus-visible, .cta-btn:focus-visible {
    outline: 2px solid var(--orange);
    outline-offset: 3px;
    border-radius: 2px;
  }
  /* remove any UA outline only when NOT keyboard-focused */
  a:focus:not(:focus-visible), button:focus:not(:focus-visible) { outline: none; }

  /* =========================================================
     PRESS / ACTIVE STATE (fix 5) - springy tactile press
     ========================================================= */
  .cta-btn, .nav-cta, .link-more, .brand, .foot-col a, .nav-links a {
    transition-property: transform;
    transition-duration: 0.4s;
    transition-timing-function: var(--spring);
  }
  .cta-btn:active, .nav-cta:active, .link-more:active,
  .brand:active, .foot-col a:active, .nav-links a:active {
    transform: scale(0.97);
    transition-duration: 0.12s;
  }
  @media (prefers-reduced-motion: reduce) {
    .cta-btn:active, .nav-cta:active, .link-more:active,
    .brand:active, .foot-col a:active, .nav-links a:active { transform: none; }
  }

  /* ---------- shared type atoms ---------- */
  /* Oswald: eyebrow labels, nav, stats, UI ONLY */
  .label {
    font-family: "Oswald", sans-serif;
    font-size: var(--fs-label);
    font-weight: 500;
    letter-spacing: var(--ls-label);
    text-transform: uppercase;
    color: var(--grey);
  }
  .label--light { color: rgba(255,255,255,0.74); }

  .idx {
    font-family: "Oswald", sans-serif;
    font-size: var(--fs-label);
    font-weight: 500;
    letter-spacing: var(--ls-label-tight);
    text-transform: uppercase;
    color: var(--orange);
  }

  /* Fraunces: the emotional display / statement / pull-quote voice */
  .serif {
    font-family: "Fraunces", "Times New Roman", serif;
    font-optical-sizing: auto;
    font-weight: 400;
    letter-spacing: -0.015em;
    line-height: 1.02;
    text-transform: none;
  }

  .grad-text {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }
  /* SplitType wraps text into child .line/.word spans, which detaches the
     glyphs from the parent's background-clip:text gradient (glyphs go
     transparent with no gradient behind them = INVISIBLE). Re-apply the
     gradient clip to the split children so grad-text headings stay visible
     after splitting. (Root cause of the CTA "next scene" disappearance.) */
  .grad-text .line, .grad-text .word, .grad-text .tw-char {
    background: var(--grad);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
  }

  .hair { height: 1px; background: var(--hair); border: 0; width: 100%; }

  /* ---------- reveal system (baseline, JS-independent) ---------- */
  /* Content is visible by default; these classes only ENHANCE when JS runs. */
  .js [data-reveal] {
    opacity: 0;
    transform: translateY(34px);
    transition: opacity 1s var(--ease), transform 1.1s var(--ease);
    transition-delay: var(--d, 0s);
  }
  .js [data-reveal].in { opacity: 1; transform: none; }

  /* ---------- kinetic line/word masks (fix 2) ----------
     SplitType wraps lines in .line and words in .word.
     We mask each line: the inner content sits below and slides up.
     Purely additive; if SplitType never loads, text renders normally. */
  .js .split-ready .line { overflow: hidden; }
  .js .split-ready .line .word,
  .js .split-ready.by-word .word { display: inline-block; will-change: transform; }
  /* generic masked reveal used by section headings via GSAP */
  .js .split-ready .word { transform: translateY(0); }

  @media (prefers-reduced-motion: reduce) {
    .js [data-reveal] { opacity: 1; transform: none; transition: opacity .4s ease; }
    .js .split-ready .line { overflow: visible; }
    .js .split-ready .word { transform: none !important; opacity: 1 !important; }
  }

  /* =========================================================
     CUSTOM STATE-AWARE CURSOR (fix 1)
     Only shown on fine pointer + motion allowed (set via JS class).
     ========================================================= */
  .cursor, .cursor-ring { display: none; }
  html.has-cursor.can-motion .cursor,
  html.has-cursor.can-motion .cursor-ring {
    display: block;
    position: fixed; top: 0; left: 0;
    pointer-events: none;
    z-index: 9999;
    mix-blend-mode: difference;
  }
  .cursor {
    width: 8px; height: 8px; margin: -4px 0 0 -4px;
    border-radius: 50%;
    background: var(--orange);
    will-change: transform;
  }
  .cursor-ring {
    width: 90px; height: 90px; margin: -45px 0 0 -45px;
    border: 1px solid rgba(255,255,255,0.85);
    border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
    transform: scale(0);
    will-change: transform;
    mix-blend-mode: normal;
  }
  .cursor-ring .rw {
    font-family: "Oswald", sans-serif; font-size: 0.68rem; font-weight: 600;
    letter-spacing: 0.24em; text-transform: uppercase; color: #fff;
    opacity: 0; transition: opacity 0.25s var(--ease);
  }
  html.has-cursor.can-motion.cur-view .cursor-ring .rw { opacity: 1; }
  /* hide the native cursor only on fine pointer that has our cursor */
  @media (hover: hover) and (pointer: fine) {
    html.has-cursor.can-motion,
    html.has-cursor.can-motion a,
    html.has-cursor.can-motion button,
    html.has-cursor.can-motion .cta-btn,
    html.has-cursor.can-motion .cap { cursor: none; }
  }

  /* =========================================================
     NAV
     ========================================================= */
  header.nav {
    position: fixed; top: 0; left: 0; right: 0; z-index: 100;
    padding: 2.1rem 0;
    mix-blend-mode: difference;
  }
  /* HEADER DROP-IN ON SCROLL (award interaction 1) --------------------------
     Progressive enhancement: the hidden start-state applies ONLY when the .js
     class is present, so with no JS the header stays fully visible + reachable.
     On the first scroll past the threshold, JS adds .header-in which drops the
     header down from above (translateY -120% -> 0) and fades it in. Once in, it
     stays (the class is never removed). The nav scrim rides with it so the hero
     loads on a clean field, not a stray dark band. */
  .js header.nav,
  .js .nav-scrim {
    opacity: 0;
    transform: translateY(-120%);
    transition: opacity 0.6s cubic-bezier(0.22,1,0.36,1),
                transform 0.6s cubic-bezier(0.22,1,0.36,1);
    will-change: transform, opacity;
  }
  .js header.nav.header-in,
  .js .nav-scrim.header-in {
    opacity: 1;
    transform: translateY(0);
  }
  /* reduced-motion OR JS-off: header is present immediately, no hide, no slide */
  @media (prefers-reduced-motion: reduce) {
    .js header.nav,
    .js .nav-scrim {
      opacity: 1;
      transform: none;
      transition: none;
    }
  }
  /* NAV SCRIM (client declutter) - a calm darkened band across the very top so
     the logo + nav float on a quiet field over the busy hero. Deeper and taller
     than before, holding a near-solid top edge then easing to transparent so
     nothing competes with the minimal header. Sits BELOW the blended nav. */
  .nav-scrim {
    position: fixed; top: 0; left: 0; right: 0; z-index: 99;
    height: 150px; pointer-events: none;
    background: linear-gradient(180deg, rgba(0,0,0,0.78) 0%, rgba(0,0,0,0.6) 40%, rgba(0,0,0,0.28) 72%, rgba(0,0,0,0) 100%);
  }
  .nav-inner {
    max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gutter);
    display: flex; align-items: center; justify-content: space-between;
  }
  .brand {
    display: flex; align-items: center; gap: 0.7rem;
    font-family: "Oswald", sans-serif;
    font-weight: 700; text-transform: uppercase;
    letter-spacing: 0.02em; font-size: 1.05rem;
    will-change: transform;
  }
  .brand .brand-label { display: inline-flex; }
  /* REAL PMG logo (horizontal side-by-side white lockup) in nav (client fix 1).
     Horizontal ~2:1 lockup reads cleanly at nav height; stacked lockup was illegible. */
  .brand .brand-logo {
    display: block; height: 34px; width: auto;
    will-change: transform;
  }
  .nav-links { display: flex; gap: 2.6rem; align-items: center; }
  .nav-links a {
    font-family: "Oswald", sans-serif;
    font-size: var(--fs-label); font-weight: 600;
    letter-spacing: 0.24em; text-transform: uppercase;
    position: relative; padding-bottom: 4px;
    color: #ffffff;
  }
  .nav-links a::after {
    content: ""; position: absolute; left: 0; bottom: 0;
    width: 100%; height: 1px; background: currentColor;
    transform: scaleX(0); transform-origin: right; transition: transform 0.5s var(--ease);
  }
  .nav-links a:hover::after { transform: scaleX(1); transform-origin: left; }
  .nav-cta {
    border: 1px solid rgba(255,255,255,0.6); border-radius: 100px;
    padding: 0.55rem 1.25rem !important;
    will-change: transform;
  }
  .nav-cta .mag-label { display: inline-block; will-change: transform; }
  .nav-cta::after { display: none; }
  @media (max-width: 860px){ .nav-links a:not(.nav-cta){ display:none; } }

  /* =========================================================
     HERO - pinned cinematic title sequence
     ========================================================= */
  .hero {
    position: relative;
    min-height: 100vh;
    display: flex; flex-direction: column; justify-content: flex-end;
    padding-bottom: clamp(2.5rem, 6vh, 5rem);
    overflow: hidden;
  }
  .hero-media {
    position: absolute; inset: 0; z-index: 0;
    /* poster still paints instantly under the video before it loads / if autoplay
       is blocked; matches the previous static hero framing (center 46%). */
    background: url("/assets/img/hero.webp") center 46%/cover no-repeat;
    transform: scale(1.08);
    will-change: transform;
  }
  /* APPROVED HERO VIDEO (client go): seamless muted loop covering the hero,
     sitting BEHIND the letterbox scrim + headline. object-fit:cover so it fills
     like the old background image; the poster (hero.webp) paints first. */
  .hero-media .hero-video {
    position: absolute; inset: 0;
    width: 100%; height: 100%;
    object-fit: cover;
    object-position: center 46%;
    display: block;
    /* poster paints via the parent's background-image, so a transparent video
       box still shows the still frame until playback begins */
  }
  /* reduced-motion: the video element is dropped from the DOM in JS so no motion
     plays; the .hero-media background poster remains as the static hero. */
  /* letterbox scrim + vignette for legibility */
  .hero::before {
    content: ""; position: absolute; inset: 0; z-index: 1; pointer-events: none;
    background:
      linear-gradient(180deg, rgba(0,0,0,0.5) 0%, rgba(0,0,0,0) 24%, rgba(0,0,0,0) 46%, rgba(0,0,0,0.9) 100%),
      radial-gradient(125% 95% at 50% 42%, rgba(0,0,0,0) 40%, rgba(0,0,0,0.64) 100%);
  }
  .hero-bar { position: absolute; left: 0; right: 0; height: clamp(26px, 5vh, 58px); background: var(--black); z-index: 3; }
  .hero-bar.top { top: 0; }
  .hero-bar.bot { bottom: 0; }

  .hero-top {
    position: absolute; top: clamp(26px, 5vh, 58px); left: 0; right: 0; z-index: 4;
    padding: 2.6rem 0 0;
  }
  .hero-top .wrap { display: flex; justify-content: space-between; align-items: flex-start; gap: 2rem; }
  .hero-runline { max-width: 24ch; color: rgba(255,255,255,0.82); font-size: var(--fs-sm); font-weight: 400; line-height: 1.6; }

  .hero-content { position: relative; z-index: 4; }
  /* Small breathing room above the eyebrow so it is not crammed to the very
     top of the viewport (award polish 2). Tasteful, ~12px. */
  .hero-kicker { display: flex; align-items: center; gap: 1rem; margin-top: 12px; margin-bottom: 1.6rem; }
  .hero-kicker .rule { width: 56px; height: 1px; background: var(--orange); }

  /* BIG DISPLAY TYPE (fix 3) - fills the lower frame */
  .hero h1 {
    font-family: "Fraunces", serif;
    font-weight: 400;
    font-size: var(--fs-hero); line-height: 0.86; letter-spacing: -0.03em;
  }
  .hero h1 .l { display: block; overflow: hidden; padding: 0 0 0.02em; }
  .hero h1 .l > span { display: block; }
  .hero h1 .thin { font-weight: 300; font-style: italic; }

  .hero-foot {
    display: flex; justify-content: space-between; align-items: flex-end;
    margin-top: clamp(1.8rem, 3vw, 2.6rem); gap: 2.4rem; flex-wrap: wrap;
  }
  .hero-lede { max-width: 48ch; font-size: var(--fs-lg); font-weight: 400; color: rgba(255,255,255,0.88); line-height: 1.5; }
  .hero-lede b { font-weight: 600; color: #fff; }

  .scroll-cue { display: flex; align-items: center; gap: 0.85rem; }
  .scroll-cue .line { width: 1px; height: 48px; background: rgba(255,255,255,0.4); position: relative; overflow: hidden; }
  .scroll-cue .line::after { content:""; position:absolute; top:0; left:0; width:100%; height:40%; background:var(--orange); animation: scrollPulse 2.4s var(--ease) infinite; }
  @keyframes scrollPulse { 0%{transform:translateY(-100%);} 60%,100%{transform:translateY(250%);} }
  @media (prefers-reduced-motion: reduce){ .scroll-cue .line::after{ animation:none; } }

  /* =========================================================
     MARQUEE - endless studio strip (fix 10: mask fade edges)
     ========================================================= */
  .marquee {
    border-top: 1px solid var(--hair); border-bottom: 1px solid var(--hair);
    padding: 1.2rem 0; overflow: hidden; background: var(--ink);
    -webkit-mask-image: linear-gradient(90deg, transparent 0%, #000 9%, #000 91%, transparent 100%);
    mask-image: linear-gradient(90deg, transparent 0%, #000 9%, #000 91%, transparent 100%);
  }
  .marquee-track { display: flex; gap: 3rem; white-space: nowrap; width: max-content; animation: slide 34s linear infinite; will-change: transform; }
  .marquee:hover .marquee-track { animation-play-state: paused; }
  @keyframes slide { to { transform: translateX(-50%); } }
  @media (prefers-reduced-motion: reduce){ .marquee-track{ animation:none; } }
  .marquee-item { font-family: "Oswald", sans-serif; display: inline-flex; align-items: center; gap: 3rem; font-weight: 500; text-transform: uppercase; letter-spacing: 0.14em; font-size: 0.92rem; color: rgba(255,255,255,0.66); }
  .marquee-item .dot { width: 7px; height: 7px; background: var(--grad); border-radius: 50%; }

  /* =========================================================
     CLIENT LOGO CAROUSEL (trust strip) - real client brand marks,
     normalized to uniform white-on-transparent PNGs. Steady continuous
     CSS loop, independent of scroll. Mask-fade edges. Sits under the hero.
     ========================================================= */
  .logos {
    background: transparent;
    padding: clamp(2rem, 3.4vw, 2.9rem) 0 clamp(2.2rem, 3.6vw, 3rem);
    overflow: hidden;
  }
  .logos-eyebrow {
    font-family: "Oswald", sans-serif;
    font-size: var(--fs-label); font-weight: 500;
    letter-spacing: var(--ls-label); text-transform: uppercase;
    color: var(--grey); text-align: center;
    margin-bottom: clamp(1.5rem, 2.6vw, 2.1rem);
  }
  .logos-mask {
    -webkit-mask-image: linear-gradient(90deg, transparent 0%, #000 10%, #000 90%, transparent 100%);
    mask-image: linear-gradient(90deg, transparent 0%, #000 10%, #000 90%, transparent 100%);
    overflow: hidden;
  }
  .logos-track {
    display: flex; align-items: center; gap: clamp(3rem, 5vw, 5.5rem);
    width: max-content; white-space: nowrap;
    animation: logoSlide 52s linear infinite;
    will-change: transform;
  }
  .logos:hover .logos-track { animation-play-state: paused; }
  @keyframes logoSlide { to { transform: translateX(-50%); } }
  @media (prefers-reduced-motion: reduce) { .logos-track { animation: none; } }
  .logos-item { flex: 0 0 auto; display: flex; align-items: center; justify-content: center; }
  /* GREYSCALE + MINIMAL (client): the white marks are muted to a soft grey on the
     near-black band. grayscale(1) neutralises any residual tint; brightness pulls
     them down to a quiet ~grey; opacity ~0.55 keeps them understated. On hover an
     individual logo brightens to full white + full opacity (premium reveal). */
  .logos-item img {
    display: block; height: 30px; width: auto; max-width: 150px;
    object-fit: contain;
    opacity: 0.55;
    filter: grayscale(1) brightness(0.85);
    transition: opacity 0.4s var(--ease), filter 0.4s var(--ease), transform 0.4s var(--ease);
  }
  .logos-item img:hover {
    opacity: 1;
    filter: grayscale(0) brightness(1);
    transform: scale(1.04);
  }

  /* =========================================================
     INTRO / THESIS STATEMENT (the "refused to pick a lane" thesis)
     ========================================================= */
  .intro { padding: clamp(7rem, 15vh, 14rem) 0; }
  .intro-grid { display: grid; grid-template-columns: minmax(0, 2.4fr) minmax(0, 7.6fr); gap: clamp(1.75rem, 3.4vw, 4rem); align-items: start; }
  .intro-side { position: sticky; top: 130px; }
  .intro-side .label { display: block; margin-bottom: 1.6rem; }
  .intro-meta { font-family: "Oswald", sans-serif; font-size: var(--fs-sm); color: var(--grey); line-height: 2; text-transform: uppercase; letter-spacing: 0.08em; }
  .intro-meta span { display:block; color: rgba(255,255,255,0.82); }
  .intro-statement {
    font-family: "Fraunces", serif;
    font-weight: 300; font-size: var(--fs-2xl); line-height: 1.22; letter-spacing: -0.012em;
    color: rgba(255,255,255,0.7);
  }
  .intro-statement b { font-weight: 500; color: #fff; font-style: normal; }
  .intro-statement em { font-style: italic; color: #fff; font-weight: 400; }
  .intro-statement .grad-text { font-weight: 500; font-style: italic; }
  @media (max-width: 900px){ .intro-grid{ grid-template-columns:1fr; } .intro-side{ position:static; } }

  /* THESIS SCROLL-SCRUBBED WORD REVEAL (signature interaction 3) -------------
     The words start DIM (still faintly visible) and brighten in sequence as the
     section is scrubbed through. Gated on .js so no-JS renders the full thesis
     at full opacity. GSAP drives the per-word opacity on scroll; this baseline
     just sets the dim starting state and keeps each word inline. */
  .js .intro-statement.thesis-split .word {
    display: inline-block;
    opacity: 0.15;
    will-change: opacity;
    transition: opacity 0.2s linear;
  }
  /* reduced-motion: never dim; the full statement is readable immediately */
  @media (prefers-reduced-motion: reduce) {
    .js .intro-statement.thesis-split .word { opacity: 1 !important; transition: none; }
  }

  /* =========================================================
     OFFERINGS - full-bleed framed bespoke imagery
     ========================================================= */
  .offerings { padding-bottom: clamp(3rem, 6vh, 6rem); }
  .sec-head { display: flex; align-items: baseline; justify-content: space-between; gap: 2rem; padding-bottom: clamp(2.4rem,4.4vw,4rem); flex-wrap: wrap; }
  .sec-head h2 { font-family: "Fraunces", serif; font-weight: 400; font-size: var(--fs-3xl); line-height: 0.98; letter-spacing: -0.022em; }
  .sec-head .aside { max-width: 32ch; color: rgba(255,255,255,0.6); font-size: var(--fs-base); font-weight: 400; line-height: 1.6; text-align: right; }
  @media (max-width:700px){ .sec-head .aside{ text-align:left; } }

  .offer {
    position: relative;
    display: grid; grid-template-columns: minmax(0, 1.08fr) minmax(0, 1fr);
    gap: clamp(1.5rem, 4.5vw, 5rem);
    align-items: center;
    padding: clamp(3.4rem, 6.5vw, 6.5rem) 0;
    border-top: 1px solid var(--hair);
  }
  .offer:last-child { border-bottom: 1px solid var(--hair); }
  .offer.reverse { grid-template-columns: minmax(0, 1fr) minmax(0, 1.08fr); }
  .offer.reverse .offer-media { order: 2; }
  .offer.reverse .offer-body { order: 1; }

  .offer-media {
    position: relative; overflow: hidden;
    aspect-ratio: 4 / 3;
    background: #050505;
  }
  .offer-media .par {
    position: absolute; inset: -8% 0; width: 100%; height: 116%;
    will-change: transform;
  }
  .offer-media img {
    width: 100%; height: 100%; object-fit: cover; display: block;
    transform: scale(1.03);
    transition: transform 1.4s var(--ease), filter 1.4s var(--ease);
    filter: saturate(0.96) contrast(1.03);
    will-change: transform;
  }
  .offer:hover .offer-media img { transform: scale(1.08); filter: saturate(1.06) contrast(1.05); }
  .offer-media .big-idx {
    position: absolute; top: clamp(0.7rem,1.8vw,1.6rem); left: clamp(0.8rem,2vw,1.8rem);
    z-index: 2; font-family: "Oswald", sans-serif; font-weight: 700; font-size: clamp(2.6rem,5vw,4.4rem); line-height: 1;
    color: transparent; -webkit-text-stroke: 1px rgba(255,255,255,0.55); letter-spacing: -0.02em;
  }
  .offer-media .tag {
    position: absolute; bottom: clamp(0.8rem,2vw,1.6rem); left: clamp(0.8rem,2vw,1.8rem); z-index: 2;
  }

  .offer-body .idx { display: block; margin-bottom: 1.4rem; }
  .offer-body h3 {
    font-family: "Fraunces", serif; font-weight: 400; letter-spacing: -0.02em; line-height: 1.02;
    font-size: var(--fs-2xl); margin-bottom: 1.5rem;
  }
  .offer-body h3 em { font-style: italic; color: #fff; }
  .offer-body p { max-width: 46ch; color: rgba(255,255,255,0.68); font-size: var(--fs-base); line-height: 1.65; margin-bottom: 2rem; font-weight: 400; }
  .capset { display: flex; flex-wrap: wrap; gap: 0.55rem 0.6rem; margin-bottom: 2.2rem; }
  .cap {
    font-family: "Oswald", sans-serif;
    font-size: 0.72rem; font-weight: 500; text-transform: uppercase; letter-spacing: 0.12em;
    color: rgba(255,255,255,0.74); padding: 0.44rem 0.9rem; border: 1px solid var(--grey-30); border-radius: 100px;
    transition: border-color 0.4s var(--ease), color 0.4s var(--ease);
  }
  .cap:hover { border-color: var(--orange); color: #fff; }

  .link-more { font-family: "Oswald", sans-serif; display: inline-flex; align-items: center; gap: 0.7rem; font-size: var(--fs-label); font-weight: 500; text-transform: uppercase; letter-spacing: var(--ls-label-tight); }
  .link-more .arw { display: inline-block; width: 34px; height: 1px; background: currentColor; position: relative; transition: width 0.4s var(--ease); }
  .link-more .arw::after { content:""; position:absolute; right:0; top:-3px; width:7px; height:7px; border-top:1px solid currentColor; border-right:1px solid currentColor; transform: rotate(45deg); }
  .link-more:hover { color: var(--orange); }
  .link-more:hover .arw { width: 50px; }

  @media (max-width: 820px){
    .offer, .offer.reverse { grid-template-columns: 1fr; }
    .offer.reverse .offer-media, .offer.reverse .offer-body { order: initial; }
    .offer-media { order: -1; }
  }

  /* =========================================================
     OUR WORK - pinned horizontal-scroll Selected Work rail
     Benchmark bigger-bet: as the user scrolls, metric-forward work
     cards pan horizontally (GSAP ScrollTrigger, xPercent scrub).
     Cards are driven from the JS WORK[] array (append to publish more).
     ========================================================= */
  .work { position: relative; padding: clamp(4rem,8vh,7rem) 0 0; }
  .work .sec-head { padding-bottom: clamp(2rem,3.6vw,3.2rem); }

  /* The pinned viewport. On desktop it stays put while the inner track slides.
     CARD-CLIP FIX (known fix 1): the horizontal rail must clip the SIDEWAYS
     overflow (the off-screen cards) but must NOT clip the VERTICAL lift + glow
     of a hovered card. overflow-x:clip scrolls/hides horizontally while
     overflow-y:visible lets the lifted card (translateY -14px) and its full glow
     (box-shadow spread ~120px, especially the TOP edge) show uncut. The track
     also carries generous top/bottom padding so the popped card breathes. */
  .work-pin { position: relative; overflow-x: clip; overflow-y: visible; }
  .work-track {
    display: flex; align-items: stretch; gap: clamp(1.4rem, 2.4vw, 2.6rem);
    /* top/bottom padding >= lift (14px) + glow spread so the hover pop is never
       clipped by the rail on any side, especially the TOP. */
    padding: clamp(3.5rem,6vh,6rem) var(--gutter) clamp(3.5rem,6vh,6rem);
    width: max-content; will-change: transform;
  }

  .work-card {
    position: relative; flex: 0 0 auto;
    width: clamp(300px, 38vw, 460px);
    min-height: clamp(360px, 52vh, 520px);
    display: flex; flex-direction: column; justify-content: space-between;
    padding: clamp(1.8rem, 2.6vw, 2.6rem);
    background: linear-gradient(158deg, #0c0c0e 0%, #050506 62%, #060607 100%);
    border: 1px solid var(--hair-strong);
    border-radius: 4px;
    overflow: hidden;
  }
  /* hairline top accent per card, alternating orange / teal */
  .work-card::before {
    content: ""; position: absolute; top: 0; left: 0; right: 0; height: 2px;
    background: var(--orange); opacity: 0.9;
  }
  .work-card:nth-child(even)::before { background: var(--teal); }
  /* faint radial glow in the corner for cinematic depth */
  .work-card::after {
    content: ""; position: absolute; right: -30%; top: -30%;
    width: 70%; height: 70%; pointer-events: none;
    background: radial-gradient(circle at 60% 40%, rgba(241,66,11,0.14), rgba(241,66,11,0) 70%);
  }
  .work-card:nth-child(even)::after {
    background: radial-gradient(circle at 60% 40%, rgba(42,147,193,0.15), rgba(42,147,193,0) 70%);
  }

  /* WORK-CARD HOVER (award-grade micro-detail): on hover the card lifts toward
     the viewer with a warm diffuse orange glow. Spring easing so it feels like
     it springs up out of the rail. Soft-disabled on touch + reduced-motion. */
  @media (hover: hover) and (pointer: fine) {
    .work-card {
      transition: transform 0.4s var(--spring), box-shadow 0.4s var(--ease), border-color 0.4s var(--ease);
      will-change: transform;
    }
    .work-card:hover {
      transform: translateY(-14px) scale(1.02);
      border-color: rgba(241,66,11,0.45);
      box-shadow:
        0 20px 60px rgba(241,66,11,0.35),
        0 40px 120px rgba(241,66,11,0.22),
        0 8px 24px rgba(0,0,0,0.6);
      z-index: 2;
    }
    @media (prefers-reduced-motion: reduce) {
      .work-card { transition: box-shadow 0.4s var(--ease), border-color 0.4s var(--ease); }
      .work-card:hover { transform: none; box-shadow: 0 20px 60px rgba(241,66,11,0.28); }
    }
  }

  /* CARD BACKGROUND IMAGERY (change A) - each card gets its relevant case-study
     image covering the card. The subject is composed pushed-right; the left/center
     is kept dark so a left-heavy dark gradient overlay keeps the eyebrow, client,
     big metric, and result text fully legible in white. */
  .work-card .wc-bg {
    position: absolute; inset: 0; z-index: 0; pointer-events: none;
    background-size: cover; background-position: center; background-repeat: no-repeat;
  }
  .work-card .wc-bg::after {
    content: ""; position: absolute; inset: 0;
    background: linear-gradient(90deg, rgba(0,0,0,0.9) 0%, rgba(0,0,0,0.72) 45%, rgba(0,0,0,0.45) 100%);
  }
  /* keep a base darken at the very bottom too so the result copy never washes out */
  .work-card .wc-bg::before {
    content: ""; position: absolute; inset: 0;
    background: linear-gradient(180deg, rgba(0,0,0,0) 40%, rgba(0,0,0,0.55) 100%);
  }

  .work-card .wc-top { position: relative; z-index: 1; display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; }
  .work-card .wc-cat {
    font-family: "Oswald", sans-serif; font-size: 0.68rem; font-weight: 600;
    letter-spacing: 0.28em; text-transform: uppercase; color: rgba(255,255,255,0.62);
  }
  .work-card .wc-num {
    font-family: "Oswald", sans-serif; font-size: 0.68rem; font-weight: 600;
    letter-spacing: 0.16em; color: var(--orange);
  }
  .work-card:nth-child(even) .wc-num { color: var(--teal); }

  .work-card .wc-mid { position: relative; z-index: 1; margin-top: auto; padding-top: clamp(1.6rem,3vw,2.4rem); }
  .work-card .wc-client {
    font-family: "Fraunces", serif; font-weight: 400; letter-spacing: -0.01em;
    font-size: var(--fs-lg); line-height: 1.1; color: #fff; margin-bottom: 0.9rem;
  }
  .work-card .wc-metric {
    font-family: "Fraunces", serif; font-weight: 500; letter-spacing: -0.03em;
    font-size: clamp(2.6rem, 4.6vw, 4rem); line-height: 0.94; color: #fff;
  }
  .work-card .wc-result {
    position: relative; z-index: 1; margin-top: 1.3rem;
    color: rgba(255,255,255,0.7); font-size: var(--fs-sm); line-height: 1.55; max-width: 40ch;
  }
  .work-card .wc-hair { height: 1px; background: var(--hair-strong); margin: clamp(1.3rem,2.4vw,1.9rem) 0 0; }

  /* progress hint under the rail (desktop only) */
  .work-cue {
    display: flex; align-items: center; gap: 0.85rem; padding: 0 var(--gutter) clamp(2.5rem,5vh,4rem);
    font-family: "Oswald", sans-serif; font-size: var(--fs-label); font-weight: 500;
    letter-spacing: var(--ls-label); text-transform: uppercase; color: var(--grey);
  }
  .work-cue .wbar { flex: 1; height: 1px; background: var(--hair); position: relative; }
  .work-cue .wbar::after { content:""; position:absolute; left:0; top:0; height:100%; width:var(--wp,8%); background: var(--grad); transition: width 0.1s linear; }

  /* MOBILE / FALLBACK (<768px): stack vertically, no pin, content visible */
  @media (max-width: 767px){
    .work-pin { overflow: visible; }
    .work-track { flex-direction: column; width: auto; padding: 0 var(--gutter) clamp(2rem,5vh,4rem); gap: 1.2rem; }
    .work-card { width: 100%; min-height: 0; }
    .work-cue { display: none; }
  }
  @media (prefers-reduced-motion: reduce){
    .work-cue { display: none; }
  }

  /* =========================================================
     THESIS BREAKER / PUREBRAIN - room and machine are one
     ========================================================= */
  .thesis { position: relative; margin-top: clamp(4rem,8vh,8rem); padding: clamp(7rem,15vh,14rem) 0; overflow: hidden; }
  .thesis-bg { position: absolute; inset: -8% 0; z-index: 0; background: url("/assets/img/thesis.webp") center/cover no-repeat; transform: scale(1.06); will-change: transform; }
  .thesis::before { content:""; position:absolute; inset:0; z-index:1; background: linear-gradient(90deg, rgba(0,0,0,0.92) 0%, rgba(0,0,0,0.64) 46%, rgba(0,0,0,0.38) 100%); }
  .thesis::after { content:""; position:absolute; inset:0; z-index:1; background: linear-gradient(180deg, var(--black) 0%, rgba(0,0,0,0) 16%, rgba(0,0,0,0) 80%, var(--black) 100%); }
  .thesis .wrap { position: relative; z-index: 2; }

  /* oversized numeral bleeding off-edge behind the thesis (fix 3) */
  .thesis-ghost {
    position: absolute; z-index: 1; pointer-events: none;
    right: -3vw; bottom: -8vh;
    font-family: "Oswald", sans-serif; font-weight: 700;
    font-size: clamp(16rem, 40vw, 46rem); line-height: 0.72;
    letter-spacing: -0.04em;
    color: transparent; -webkit-text-stroke: 1px rgba(255,255,255,0.07);
    user-select: none;
  }

  .thesis-grid { display: grid; grid-template-columns: minmax(0,7fr) minmax(0,4fr); gap: clamp(2rem,6vw,6rem); align-items: end; }
  .thesis-kicker { display:flex; align-items:center; gap: 1rem; margin-bottom: 2rem; }
  .thesis-kicker .rule { width: 56px; height:1px; background: var(--teal); }
  .thesis h2 {
    font-family: "Fraunces", serif; font-weight: 400; line-height: 1; letter-spacing: -0.022em;
    font-size: var(--fs-3xl);
  }
  .thesis h2 .thin { font-weight: 300; font-style: italic; }
  .thesis-copy { color: rgba(255,255,255,0.8); font-size: var(--fs-lg); font-weight: 400; line-height: 1.55; }
  .thesis-copy p + p { margin-top: 1.3rem; }
  .thesis-copy b { color: #fff; font-weight: 600; }
  @media (max-width: 900px){ .thesis-grid{ grid-template-columns:1fr; align-items:start; } }

  .metrics { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; margin-top: clamp(3.4rem,6vw,5.5rem); background: var(--hair-strong); border: 1px solid var(--hair-strong); position: relative; z-index: 2; }
  .metric { background: rgba(5,5,6,0.74); backdrop-filter: blur(3px); padding: clamp(1.8rem,3vw,2.6rem); }
  .metric .num { font-family: "Oswald", sans-serif; font-weight: 700; font-size: clamp(2.6rem,5vw,3.8rem); line-height: 1; letter-spacing: -0.02em; font-variant-numeric: tabular-nums; }
  .metric .mcap { font-family: "Oswald", sans-serif; display: inline-block; margin-top: 1rem; font-size: var(--fs-label); text-transform: uppercase; letter-spacing: var(--ls-label-tight); color: var(--grey); line-height: 1.5; }
  @media (max-width: 700px){ .metrics{ grid-template-columns:1fr; } }

  /* =========================================================
     CTA - start the next scene
     ========================================================= */
  .cta { padding: clamp(7rem,16vh,15rem) 0; text-align: center; position: relative; }
  .cta .label { display:block; margin-bottom: 2.2rem; }
  .cta h2 { font-family: "Fraunces", serif; font-weight: 400; font-size: var(--fs-display); line-height: 0.92; letter-spacing: -0.03em; }
  .cta .thin { font-weight: 300; font-style: italic; }

  /* =========================================================
     CTA TYPEWRITER (client) - the headline types itself out when it scrolls
     into view, then a caret keeps blinking. Progressive enhancement ONLY:
     - The full real text "Start the next scene." lives in the DOM at all times
       (screen-reader + no-JS safe; baseline shows it fully, no caret).
     - When JS + motion are allowed, JS splits into .tw-char spans, hides them,
       then reveals them one-by-one and blinks the caret.
     - Under prefers-reduced-motion the JS bails and the full text shows at once.
     ========================================================= */
  .js .cta h2.tw-active .tw-char { visibility: hidden; }
  .js .cta h2.tw-active .tw-char.tw-on { visibility: visible; }
  /* blinking caret: a thin vertical bar after the last typed char */
  .tw-caret {
    display: none; /* only shown once JS activates the typewriter */
    width: 2px; height: 0.82em;
    background: var(--orange);
    margin-left: 0.06em;
    vertical-align: -0.06em;
    border-radius: 1px;
  }
  .js .cta h2.tw-active .tw-caret { display: inline-block; }
  .js .cta h2.tw-active.tw-blink .tw-caret { animation: twBlink 1.05s steps(1, end) infinite; }
  @keyframes twBlink { 0%,50% { opacity: 1; } 50.01%,100% { opacity: 0; } }
  @media (prefers-reduced-motion: reduce) {
    /* never hide chars, never animate caret; full statement readable at once */
    .js .cta h2.tw-active .tw-char { visibility: visible !important; }
    .js .cta h2.tw-active .tw-caret { animation: none; opacity: 1; }
  }
  .cta-btn {
    font-family: "Oswald", sans-serif;
    display: inline-flex; align-items: center; gap: 1rem; margin-top: clamp(2.8rem,5vw,4.4rem);
    font-weight: 500; text-transform: uppercase; letter-spacing: 0.16em; font-size: 0.85rem;
    border: 1px solid var(--grey-30); border-radius: 100px; padding: 1.15rem 2.3rem;
    position: relative; overflow: hidden;
    transition: color 0.5s var(--ease), border-color 0.5s var(--ease), transform 0.4s var(--spring);
    will-change: transform;
  }
  .cta-btn .mag-label { position: relative; z-index: 1; display: inline-flex; align-items: center; gap: 1rem; will-change: transform; }
  .cta-btn::before { content:""; position:absolute; inset:0; z-index:0; background: var(--grad); transform: translateY(101%); transition: transform 0.55s var(--ease); }
  .cta-btn:hover { border-color: transparent; color: #fff; }
  .cta-btn:hover::before { transform: translateY(0); }

  /* =========================================================
     FOOTER
     ========================================================= */
  footer { border-top: 1px solid var(--hair); padding: clamp(3.4rem,6vw,5.5rem) 0 2.6rem; }
  .foot-grid { display: flex; justify-content: space-between; gap: 2rem; flex-wrap: wrap; align-items: flex-start; }
  .foot-brand { display:flex; align-items:center; gap: 0.8rem; }
  /* REAL PMG logo (same horizontal side-by-side white lockup the nav uses),
     replacing the old placeholder hexagon + text mark (known fix 2). */
  .foot-brand .foot-logo { display:block; height: 40px; width:auto; }
  .foot-cols { display: flex; gap: clamp(2.5rem,5vw,5rem); flex-wrap: wrap; }
  .foot-col .label { display:block; margin-bottom: 1.2rem; }
  .foot-col a { display:block; font-size: var(--fs-sm); color: rgba(255,255,255,0.72); padding: 0.3rem 0; transition: color 0.3s var(--ease), transform 0.4s var(--spring); }
  .foot-col a:hover { color: var(--orange); }
  .foot-col .loc { display:block; font-size: var(--fs-sm); color: rgba(255,255,255,0.72); padding: 0.3rem 0; }
  .foot-base { display:flex; justify-content:space-between; gap:1rem; flex-wrap:wrap; margin-top: clamp(3rem,6vw,5rem); padding-top: 1.7rem; border-top: 1px solid var(--hair); }
  .foot-base p { font-family: "Oswald", sans-serif; font-size: 0.78rem; color: var(--grey); letter-spacing: 0.06em; text-transform: uppercase; }